Guess the calories · Street interview ad · Filmed in London
“Ten, ten. I love it.”
Street interview filmed in London: strangers guess the calories in a creatine protein bar, then taste it. Unscripted, no actors. Every cut is captioned and sized for Reels, TikTok and Stories, and licensed for paid social.
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How many calories do you think is in this bar?
It's actually 141 calories.
It's a creatine protein bar.
Do you take creatine daily?
Yes, for sleep and cognitive function.
Have you ever had it in a bar form?
We like salted caramel.
The packaging is already really beautiful.
Three grams of creatine and 15 grams of protein.
This is still very good.
Overall?
Ten, ten. I love it.
It's really, really good.
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- The quiz: Guess the protein: “Shut up. 50?”
- Taste test: “10 out of 10.”
- The quiz: “1000 out of 10.”
- First reaction: Never heard of beef tallow?
- First reaction: “Oh my god, I think I'm going to buy it.”
- Guess the price: “If it's £25, I'm buying two.”
- Taste test: “I can't lie, it's really nice.”
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