The studio look
People clock a studio ad in half a second and they're gone before your logo shows up.
Street interview ads, London
Put your product to the street test.
Real Londoners try your product on camera, with no script and no actors. We cut what they say into ads for Meta and TikTok.
Free 20-minute call with Sam, who runs every shoot.
Shot for
Mason's Meats
Fat Cow
and 4 more UK drinks, snack and supplement brands
The work
One brand. One reel.
Tap any reel for sound. Every person in them was stopped on a London street, and none of them knew the brand.
The Street Test method
Every ad hits four beats.
Tap a beat to jump to it. This one is for Mason's Meats beef jerky.
Results
Views don't pay. Sales do.
Anyone can buy views. We judge every ad on what it sells, in your ad account, against your own best ad.
- Head to head with your best adSame account, same audience, same budget. If ours doesn't beat yours, you'll see it.
- We read the numbers, not the likesWith read-only access to your Ads Manager we track hook rate, cost per purchase and return on ad spend.
- A report at 14 and 30 daysWhich hooks sold, which didn't, and what we'd recut. The losers are in there too.
The numbers2026
| Our clients: new-customer ROASReturn on ad spend from first-time buyers, The Street Test ads | 2.5x |
| New people reachedIndustry benchmark, compared with the same brand's other ads | 2.79x |
| People who stop scrollingIndustry benchmark: hook rate, compared with the same brand's other ads | 2.17x |
2.5x: The Street Test client ads, measured in their own ad accounts, 2026. Reach and hook rate: industry benchmark of US consumer brands running street interview ads, 2026.
Your numbers, not ours. Every client gets a report from their own ad account at 14 and 30 days.
Case notes
What we shot, and why.
The problem
Your ads look like ads.
The same script
Plenty of UGC creators read near enough the same lines for every brand they work with. Your customers have heard it.
Never enough of it
Meta and TikTok want new creative all the time. Filming that in-house is a job nobody on your team has time for.
Why it works
Why a stranger sells it better.
Stop01
Someone mid-scroll sees a real person being asked a question, and wants to hear the answer.
Trust02
The person holding your product has never heard of you and doesn't owe you anything.
Buy03
When they like it, your customer's doubts get answered by someone just like them.
Formats
Six formats we shoot.
We'll pick one on the call, based on whatever stops people buying.
01
Taste test
They try it there and then. You get the face they pull, good or bad.
02
Blind test
Yours and the market leader with the labels off. Which one do they pick?
03
Guess the price
They guess what it costs, then we tell them. Works best on premium products.
04
The quiz
One question about your product that most people get wrong.
05
Would you swap?
We ask what they normally buy, then whether they'd switch to yours.
06
Pick one on the callFirst reaction
We hand it over without a word of explanation and film what they make of it.
How it works
How a shoot works.
You send us the product and we take it from there. Finished ads land within 21 working days of it arriving.
01
The call
Tell us what you sell, who buys it and what your current ads aren't doing.
02
The brief
We write the questions around whatever makes people hesitate before they buy.
03
The street
Once your product arrives, we go out in London and stop people walking past. Nobody is cast and nobody is given lines.
04
The edit
Each video gets 3 rotating hooks, captions, and sizes for Meta and TikTok. You approve before anything goes live.
What you get
The Street Test Pack.
5 finished videos, 3 rotating hooks on each. Ready to upload, within 21 working days of your product arriving.
- Finished adsEdited for the feed. No raw footage for you to sort through.
- 3 rotating hooks per videoRun them side by side and see which one people stay for.
- Captioned and sizedFor Reels, TikTok and Stories.
- Paid-ads licenceLicensed for paid social.
- WhitelistingIf you'd like, the ads can run from our account as partnership or Spark ads.
- Your sign-offNothing goes live until you've approved it.
- The Doubt ReportA write-up of the questions and doubts strangers raised about your product.
- What you send usEnough product to hand out, a line on who buys it, and any claims you want to make.
Our promise. You get all 5 videos, re-edited until you're happy to run them. If we come up short, you don't pay for the gap.
Why us
Filmed in London, for UK buyers.
British people on British streets. If your customers are in the UK, that's who they should be hearing from.
Claims checked before we film. If something you want to say could get an ad pulled under UK rules, we'll tell you on the call.
You deal with Sam. The same person on the call and at the shoot.
Who's behind it
The founder
Founder, The Street Test
Reviews
What clients say.
Worked with us? Leave a review.
FAQ
Straight answers.
Are the people real?
Yes. They're people walking past who we stop and ask. No actors and no coaching.
What if people don't like it?
Better to hear it from a stranger on the street than from your sales figures. We use the honest reactions that work for you, and we don't fake any.
Can we run these as paid ads?
Yes, that's what they're for. Every cut comes licensed for paid social.
Can you run them from your handle or ours?
Either. If you'd rather, we whitelist them so they run from our account as partnership or Spark ads.
Who is this for?
Brands selling things people eat, drink, wear or put on their skin. Food, drink, beauty, supplements, fashion and homeware.
Where do you shoot?
London. If you need somewhere else in the UK, ask.
How much does it cost?
We quote one fixed price on the call, once we know what you sell. No extras after that. The pack is 5 finished videos with 3 hooks on each, so 15 ads to test.
How fast is it?
Finished ads within 21 working days of your product arriving with us.
What if we don't like the edits?
We re-edit from the footage until you're happy to run them. If we can't get you all 5 videos, you don't pay for the ones we're short.
Book a call
Think your product would pass?
Book a call and tell us what you sell.
Roughly what do you spend on Meta and TikTok ads a month?
Free call, no obligation.
Prefer to message? DM us on InstagramNot ready for a call?
Send us your product link. Within 2 working days we'll email you the 3 doubts a stranger on the street is most likely to raise about it. Free.